Architectural photoshoots and video shoots are key to telling the story of the property. We used direct outreach to create a sense of exclusivity and urgency, contacting our sphere of influence, Compass Sports & Entertainment network, and top agents/brokers in the Valley. This provided us clear insights into public sentiment and perceived value of the property.
After evaluating the feedback during the soft launch, we adjusted our marketing plan and went active to the public.
Our comprehensive marketing approach brought us 12 very interested and highly qualified buyers and 2 serious offers. On average, it takes 80 days to sell a home in Paradise Valley; we got the home under contract in just 21 days on the market.
We negotiated the contract with favorable seller terms, ultimately closing as the highest priced resale in the neighborhood.
Our team’s marketing strategy and implementation resulted in the following:
Interested Buyers
Offers
Days on Market
in This PV Neighborhood
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